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For one of our clients, referrer spam makes up over 13% of all of their site visits!Ĭreate a Segment in Google Analytics that Blocks Referrer Spammers Since no visit actually occurs, these spammers are wreaking havoc with your reports. What a great feature that would be for their platform. In all honesty, I’m still not sure why Google hasn’t simply started maintaining a database of referral spammers. It’s called a ghost referral or ghost referrer since they never actually touch your site at any time. I went around and around on this with our host who patiently explained what they were doing over and over and over until it got through my thick skull. It’s truly evil because they never even initiated the visit from your site! In other words, there’s no means for your site to actually block them.
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They get the UA code from the script that you have embedded in the page and then, from their server, they simply hit GA servers over and over until they begin popping up on your referral reports. But some idiotic spamming companies have deconstructed the Google Analytics pixel path and now fake the path and hit your Google Analytics instance.